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Lady of the Land
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Registered: 05-2003
Location: Germany
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Kris Rusch on the Future of Publishing


I think this is rather fascinating, especially as we can really see what's going to happen with publishing.

And yes, it means self-publishing is the way to go, unless you want to lose control of your content.

quote:



As Hugh and Data Guy have repeatedly shown, writers publishing indie make significantly more money per title (and in general) than writers who go traditional. Not too long ago, traditional publishing’s argument was that they brought the books to more eyeballs.

They don’t. Now the playing field is level. If indie writers publish trade paper books, audio books and ebooks on all platforms, then the writers will make more money on (good well-written well-produced) books than they would if they went to traditional publishing.

Period.



But read it all here, and marvel at how clearly she lays it all out.

]Business Musings: Money Talks

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- Firlefanz

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Knight
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Re: Kris Rusch on the Future of Publishing


Some of my favorite authors still trad publish and it is so, I mean so!, annoying when their e-books are over the price of paperbacks. $14, really?! Kinda shooting themselves in the foot...

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Firlefanz Profile
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Lady of the Land
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Re: Kris Rusch on the Future of Publishing


Yes, they are.

Trad publishers are trying to protect their print runs, by making ebooks more expensive than the paperback. And they celebrate the fact they are selling less ebooks.

I believe it's a very short-sighted move, because trad publishers are not seeing the large indie market. They can't because they rely on reporting from other publishers and the Nielsen scan which relies on ISBNs. (Which ignores CreateSpace because most bookselles boycot them.)

Indies publishing through Amazon don't need ISBNs. And thus they are invisible to the tradional market analysts. It's that simple.

Also, the trad publishers do not want to believe the results from the Author Earnings studies. They tell themselves it's just statistical wizardry and make believe. They don't have the experts to understand the methodoloy.

So by completely ignoring the indie market, they can believe that they are driving readers back to print, back to the system they are used to, where they control content and authors. Unfortunately, their earnings are going down, as well, because their sales numbers drop. And they have no idea why. They cannot admit they are in trouble because they belong to large media companies that don't care about "culture".

Trad publishers don't see the huge number of readers (they never cared about readers, just about bookstores) who are buying cheaper indie books now, discovering new authors and enjoying what they are finding. They don't see the money flowing to the indies. If they could, they should be frightened.

Personally, I believe that authors who are smart enough to see this will move into self-publishing in droves. Because trad publishers are no longer treating midlist authors well. They are no longer paying advances that make a difference. And they are paying miserly royalties while grabbing rights.

The future is in indie publishing.

Last edited by Firlefanz, 2/24/2016, 9:08 am


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