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Lady of the Land
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Great marketing learning tool: Book Marketing Project


This is a brand new blog project, and it'll teach you how to market books. There will be one project a month - easily doable, and you'll grow your fanbase and probably up sales.

Here's the first part: ]Create a Mailing List

Now, there is one caveat: Use whichever email service provider you want to use (full disclosure: I use AWeber.). However, make very, very sure you use a double opt-in (that's the part where people have to click a confirmation link). Having an autoresponder is also very useful (not included in the free plan on MailChimp).

Either way, having an email list is very important for every writer who actually wants to sell their stories. And then the next step is actually sending out email at least once a month. We'll get to that.

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- Firlefanz

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Re: Great marketing learning tool: Book Marketing Project


I'm guessing I need to get a website first? Since I don't have one yet.








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Whoosh-ChelSierra-Muse - Twi-Saga
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Re: Great marketing learning tool: Book Marketing Project


Yes, a website helps with that. The easiest way is to go to Wordpress and start a blog there. No need for webhosting or anything else, just use their server.

There is one limit: You can't sell anything directly through that website (but you can link to any shop, distributor etc.).

That might be the easiest way of creating an online presence for now. You can always shift to your own website/host later.

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Re: Great marketing learning tool: Book Marketing Project


Yeah. Holly Lisle recommended setting up a Wordpress website and getting one of their shops? I think I posted that info somewhere else around here. She says you keep all of the money if you sell from your own shop, so you try to get traffic to your website, and not to the online bookstores. So, I was planning on doing that. I just figured I'd wait until I had a number of works ready to be put out there. I'm working on having about 10 ebooks to put out within a few days/months of each other. They're short works, so it should be doable.

The 3 humorous alphabet works just need a final edit, and they should be ready to become 3 ebooks. I'm not an artist, so there won't be any artwork like with children's books. I have 3 flash fiction stories done, I just need to add two more for one ebook. That will make for 4 ebooks. I have 2 or 3 short stories in various stages of editing, which will make for a total of 6 or 7 ebooks. I have two Halloween poems done, I just need to write one or two more for a complete ebook. I have other projects in various stage, all I need to do is pick the ones closest to being ready, and finish them too. So, I should have 10 or more at some point.

I could find free/cheap images to add to some of the ebooks, (poems/alphabets), but I don't know how hard/easy a job that is. I read somewhere you needed to know coding to use images in ebooks, and I'm not so good at coding.






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Whoosh-ChelSierra-Muse - Twi-Saga
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Re: Great marketing learning tool: Book Marketing Project


I know there are shop plugins for Wordpress. Just make very sure that you are allowed to use them while on Wordpress' servers. You may need to have your own website to do that.

Yes, you will make more per book if you sell through your website. However, using Amazon will make your books massively more accessible worldwide. And in the end, it's visibility that determines your income, more than percentages.

I also don't believe it's a good idea to throw ten books onto the market all at once. You need to grow your audience and milk every launch to the most. Keep them excited. Keep them interested. Space those ten books out over a whole year - you can keep your crowd in happy anticipation for a much longer time.

Also, make very sure people don't feel cheated.

Short stories sell for 99c. I've seen people trying to sell chapters for 99c which feels like a ripoff if there are 20+ chapters to the whole novel! But I'm not sure they will enjoy a single flash fiction story for 99c. In fact, I would probably be angry to pay 99c for two paragraphs or three.

As self-publishing writer, you are a businesswoman. You need to think of yourself as someone who provides a service. So be very clear that you would buy your service from youself and be happy with it when you start offering it.

Last edited by Firlefanz, 9/11/2013, 7:58 am


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Re: Great marketing learning tool: Book Marketing Project


quote:

Firlefanz wrote:

I know there are shop plugins for Wordpress. Just make very sure that you are allowed to use them while on Wordpress' servers. You may need to have your own website to do that


Yes, I was planning on getting my own website, once I had the 10 or more projects finished.

quote:

Yes, you will make more per book if you sell through your website. However, using Amazon will make your books massively more accessible worldwide. And in the end, it's visibility that determines your income, more than percentages.


The ebooks will be on various online stores, not just on my own shop. They will stay on all the various sites, but the option is to try and get more traffic to the website, and less traffic to the other online stores. None of the works will be taken down from the other sources.

quote:

I also don't believe it's a good idea to throw ten books onto the market all at once. You need to grow your audience and milk every launch to the most. Keep them excited. Keep them interested. Space those ten books out over a whole year - you can keep your crowd in happy anticipation for a much longer time.


It's a diversity of projects, so they wouldn't all have the same audience.

quote:

Also, make very sure people don't feel cheated.

Short stories sell for 99c. I've seen people trying to sell chapters for 99c which feels like a ripoff if there are 20+ chapters to the whole novel! But I'm not sure they will enjoy a single flash fiction story for 99c. In fact, I would probably be angry to pay 99c for two paragraphs or three.


I've been told that Amazon has a word limit of 2,500. So, the flash fiction ebook/s would contain 5 flash fiction stories. (Or more, if necessary.) And yes, it would be for 99-cents. The alphabet books might go for a little more. I haven't decided yet.

quote:

As self-publishing writer, you are a businesswoman. You need to think of yourself as someone who provides a service. So be very clear that you would buy your service from yourself and be happy with it when you start offering it.


I wouldn't put anything out that didn't interest me in some way. I decided to indie-publish the alphabet books because two of them make me cackle out loud, and the one tickles my funny bone. Will they interest anyone else? I have no idea. I guess we'll see. Which is why I figured it might work to my advantage to put several things out at once. This way, there are more options to catch interest.





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Whoosh-ChelSierra-Muse - Twi-Saga
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Re: Great marketing learning tool: Book Marketing Project


quote:

The ebooks will be on various online stores, not just on my own shop. They will stay on all the various sites, but the option is to try and get more traffic to the website, and less traffic to the other online stores. None of the works will be taken down from the other sources.



Yes, that makes sense.

quote:

I've been told that Amazon has a word limit of 2,500. So, the flash fiction ebook/s would contain 5 flash fiction stories. (Or more, if necessary.) And yes, it would be for 99-cents. The alphabet books might go for a little more. I haven't decided yet.



Ah, I am relieved. This is much better and quite sensible. You have this well planned out. Best of luck!


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Re: Great marketing learning tool: Book Marketing Project


Thank you. If I had had the option to sell the flash fiction stories separately, I would have charged less. 50 cents maybe?





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Whoosh-ChelSierra-Muse - Twi-Saga
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Re: Great marketing learning tool: Book Marketing Project


It would depend on the story, to be honest. I would mostly bundle flash fiction, or use it as a freebie for a newsletter sign-up.

I was just invited to participate in a Christmas flash fiction collection. They aim at 50 autors and tales to create a real book. I like that idea a lot.

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